POSITION SUMMARY:

Directs the development of a comprehensive 
product marketing program during the product 
life cycle. The Product Marketing Manager is a 
key contributor to long-term product strategy 
and is responsible for overseeing efforts to 
optimize profitability and capture market share 
in collaboration with Sales and Marketing teams. 


ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develops, communicates, and executes product 
marketing plans and go to market strategies for 
the global launch of new products (KVM & DCIM). 
• Coordinates product introduction and market 
exploitation with marketing and sales 
organizations to ensure maximum penetration of 
market segment. 
• Provides continuing product surveillance and 
collects customer requirements to feed back into 
Product Management team for development of 
Market Requirements Documents. 
• Translates product features and benefits into 
crisp, exciting, fact based and compelling value 
propositions, marketing messages which can be 
leveraged by PR, sales readiness, industry 
analysts, events, etc. 
• Defines promotional activities and expands 
product awareness through internal 
evangelization and externally through analysts, 
publicizing the product through the press, and 
corporate marketing campaigns. 
• Develop and produce collateral content 
including corporate and product presentations, 
white papers, fact sheets, product briefs, case 
studies, competitive comparisons. 
• Collaborates on education of field staff and 
partners and empowers field staff to drive sales 
of products. 
• Closely monitors and reacts to revenue trends, 
including overall revenue and unit growth, 
customer acquisition, channel analysis, product 
selection trends, and regional variations. 
• Identifies and analyzes competitive and market 
intelligence, including market share, 
competitive intelligence, analyst reports, and 
secondary market characteristics (such as growth 
rates and trends in books, user groups, and 
product-dedicated websites).


REQUIREMENTS/QUALIFICATIONS:

• Bachelors or Masters degree in Engineering, 
Information Technology and/or Marketing 
• 5+years experience in Product Marketing in 
data center, computer or networking technology 
• Proven excellence in researching, organizing, 
writing, and creatively presenting technical 
information 
• Strong skills in market analysis, definition 
and rollout of marketing programs 
• Experience learning and explaining new and 
complex technologies 
• Capacity to work both independently and in a 
team, with multiple organizational and 
management levels and functional departments 
• Strong project management skills with ability 
to handle multiple concurrent projects 
• Ability to adapt to a rapidly changing 
environment, to meet deadlines, and to work 
under pressure 
• Detail oriented with excellent organization 
and planning skills 
• Strong communication skills coupled with 
strategic thinking and analytical skills 
essential 



DESIRED KNOWLEDGE/SKILLS:

• Data Center Technology experience 
• Knowledge and experience with tools 
(Illustrator, Photoshop, flash etc.) to produce 
print and web marketing collateral 
• Understanding of key technologies and markets 
with emphasis on Data Center and Internet 
infrastructure equipment 
• Familiarity with technology sales and 
distribution channels 
• DCIM (data center infrastructure management) 
experience a plus